2.5x website conversion
A beauty startup launching with no ecommerce infrastructure
Read more →Stop hoping your marketing works. Make it something you can count on.
I embed with startups and growing businesses as their Fractional CMO, bringing the strategy and doing the hands-on work, so you know what's growing revenue and what isn't.
Hi, I'm Amy.
Over years of working with small and midsized businesses, I've learned that most need one of two things: a marketing system built from the ground up, or a setup that grew by accident rebuilt to drive sales. Either way, when resources are limited, every decision has a cost, so I help you put your time and budget where they'll pay off most. I'm based in Phoenix and work with clients anywhere.
More about me →Does any of this sound familiar?
- A full-time marketing executive feels too early, but a junior hire can't carry it alone.
- Marketing runs on whoever has time: you, after hours, or a marketer who's busy but sales aren't moving.
- You're spending money on marketing but can't say what's actually working.
- You have more ideas than budget and aren't sure which ones to bet on.
That's where I come in. I don't arrive with a standard playbook. I start by learning what's specific to your business and your customers, build a strategy around that, and do the work to execute it. You get a senior marketer who's in it with you, and numbers tied to revenue, not likes and clicks.
How I work
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1. Find where the money is going and what's coming back.
Before recommending anything, I ask a lot of questions. What does the business need to hit this year? Who buys from you, and why do they come back, or not? What have you already tried? Then I dig into your numbers to find where you're losing customers and revenue.
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2. Rank what to fix first.
No business has the time or budget to fix everything at once. I rank every possible improvement by how much revenue it's likely to bring in against the effort it takes, so we start with what's most likely to pay off the fastest.
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3. Do the work and show you what changed.
I do the work myself, or direct your team and agencies. As we go, you'll see what changed, what it's bringing in, and what's next, in reports tied to revenue, not likes and clicks.
Results
3x email revenue
An established jewelry brand whose biggest sales channel had stalled
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3.6x qualified leads
A growing B2B software company with a disjointed revenue pipeline
Read more →Ways to work together
Marketing Performance Audit For businesses that know something's off but aren't sure where to start.
Over three weeks, I dig into your numbers, website and customer journey to find what's holding growth back. Then we sit down together for a 90-minute working session: what's broken, which fixes will bring in the most revenue for the effort, a 90-day action plan, and what help you'll need to execute it.
Fixed fee · about 3 weeks
Fractional Marketing Leadership For businesses that need a senior marketer but aren't ready for a full-time hire.
I lead your marketing on an ongoing basis, as part of your team. A typical month includes a prioritized plan, hands-on work on the highest-impact improvements, direction for your team or agencies, and a report on what's working and what's next.
Monthly · scope and price set by what you need delivered
Project Work For businesses, agencies and marketing teams with a specific problem to solve.
A defined project with a clear finish line: setting up email and text marketing that brings customers back, getting more website visitors to buy, planning a product launch, or building a sales funnel.
Scoped and priced per project
What it's like to work with me.
"Amy has a rare ability to connect big-picture strategy with the details that drive results. She sees what needs to be done and acts on it."
"Amy has the unique knack for understanding the art and the science of digital marketing. She arms herself with data to drive her decision-making process, but she also understands the user experience and doesn't compromise creativity."
"Amy's blend of technical skills, strategic thinking, and a positive demeanor make her an invaluable asset in optimizing marketing efforts using digital tools."